What do brands do when their marketing budget is running low?
"Spend money solely for higher ROI” has become the common sense
"Spend money solely for higher ROI” has become the common sense
How to grab the chance for your brand in 2024, a big year for sports marketing?
F1 Chinese Grand Prix, UEFA Euro 2024 in Germany, and Paris 2024 Olympics… The year 2024 will witness a series of phenomenal sporting events worldwide. These events will not only capture the attention of billions of people but also serve as excellent platforms for major brands to showcase their strength and influence.
This is Part 2 of our series of article about how to build a successful customer journey with social media marketing KPI mapped to each stage.
High-impression content vs. high-impact content. What do you really need?
Customers in different marketing funnel stage have different characteristics. Therefore, measuring the social media marketing performance in each stage of the marketing funnel accordingly is crucial for driving customers throughout the entire customer journey.
Half the money I spend on advertising is wasted; the trouble is I don’t know which half. John Wanamaker, American...
Competitor tracking is a strategic way that can provide valuable insights into market trends, consumer preferences, and the effectiveness of various content strategies. However, it's not without its pitfalls.
