What do brands do when their marketing budget is running low?
"Spend money solely for higher ROI” has become the common sense
"Spend money solely for higher ROI” has become the common sense
This is Part 2 of our series of article about how to build a successful customer journey with social media marketing KPI mapped to each stage.
High-impression content vs. high-impact content. What do you really need?
Customers in different marketing funnel stage have different characteristics. Therefore, measuring the social media marketing performance in each stage of the marketing funnel accordingly is crucial for driving customers throughout the entire customer journey.
Half the money I spend on advertising is wasted; the trouble is I don’t know which half. John Wanamaker, American...
