Black Myth: Wukong, the game based on a piece of literature known by every Chinese, has become an instant global hit since its release on 19 August 2024, and its popularity continues to grow.
A good nostalgia marketing campaign may relate to Chinese millennials emotionally, creating the connection to the brand.
Key take-away: In recent years, a trend known as “Special Forces-style Travel” is gaining popularity among China’s young generation. Unlike...
Key take-away: What is GUOCHAO (国潮)? The background of GUOCHAO is that increasing number of Chinese consumers are actively seeking...
Up to September 2021, the fastest growing social network in China was Douyin, also known as TikTok outside of China....
In the pre-pandemic time, the Chinese social media app WeChat was the most widely used social app in China and...
China used to be the 2nd largest international market for New Zealand travel industry in the pre-pandemic times. Now as China...
