As China ushers in the Year of the Snake, international sportswear brands are leveling up their marketing game with campaigns that go beyond simple "Chinese red" apparel.
Apparently, gelato shops in China have been inspired by the popular Punk wellness trend. A gelato shop called Zhongyaotang (忠曜堂) launched a series of 'herbal medicinal ice cream.'
Black Myth: Wukong, the game based on a piece of literature known by every Chinese, has become an instant global hit since its release on 19 August 2024, and its popularity continues to grow.
Paris Olympics 2024 has clearly created an arena for global brands out of its racing courses and stadium.
How to grab the chance for your brand in 2024, a big year for sports marketing?
On domestic and international social media platforms, various videos related to China Travel have become the “secret to gaining fame”
High-impression content vs. high-impact content. What do you really need?
A good nostalgia marketing campaign may relate to Chinese millennials emotionally, creating the connection to the brand.
Key take-away: In recent years, a trend known as “Special Forces-style Travel” is gaining popularity among China’s young generation. Unlike...
Key take-away: What is GUOCHAO (国潮)? The background of GUOCHAO is that increasing number of Chinese consumers are actively seeking...
