B2B Marketing

aurora borealis

Content is King! But what makes good content? | June 2024 News

High-impression content vs. high-impact content. What do you really need?

High-impact marketing content

The Core of Good Marketing Content – High Impression or High-Impact?

Half the money I spend on advertising is wasted; the trouble is I don’t know which half. John Wanamaker, American...

Competitor tracking in social media marketing

The Strategic Use of Competitor Tracking in Social Media Brand Performance

Competitor tracking is a strategic way that can provide valuable insights into market trends, consumer preferences, and the effectiveness of various content strategies. However, it's not without its pitfalls.

B2B social media content

B2B Social Media Marketing – KPI, Content and Execution

The Key Metrics for B2B Social Media Marketing Despite that many companies are gradually changing to collecting convertible sales leads...

B2b social media marketing

B2B brands are changing their way in social media marketing, but how?

The channel from which customers receive information and make a purchase have been greatly transformed in the last decade, pushing...