Reaching Out to Your Customers Digitally
As a business hoping to make a mark in the global market, you probably already have a perfectly functioning website up and running. But if you let the website run by itself, you will often find that it dosen’t do as much as you expect.
While your business website serves as the core of your online presence, you often need to add additional pieces to expand the reach and enhance the influence of your website.
There are endless ways for your future customers to discover you:
- Many customers will initiate the purchase action by researching the product online. Each time your product pops up in front of the customer as a search result will reinforce the impression of your product and your brand.
- Some of them may develop an interest by reading reviews about a product written by an influencer in social media, and browse the product page or purchase link shared by this influencer.
- Some customers may find product unboxing videos or technical review videos interesting, and will go to the official product web page to learn more.
- Others made purchase from you, however, they may still need some reminder to recall the satisfactory experience you provided to them.
Expanding the Reach of Your Brand into Multiple Digital Channels
You may rely on one major marketing channel to run your marketing campaigns, but choose additional channels as add-on to help you reach more potential customers and increase sales.
Search Marketing – SEO and SEM
Think and act like your potential customer.
People will become interested into certain products rather than into certain brands, because they are often sure that they need the function of a product but do not necessarily know what a brand can do for them.
That is why people often use product names or product related terms, rather than the brand names, as the search keywords.
Make sure your content is optimized towards what people search for, and invest in the keywords that boost traffic to your website. Turn people’s search action into a great moment to build some brand awareness and increase sales.
Google Advertising
It is much more than just search.
Google is not just the mighty search engine, and it is not just the moment people perform a search that matters.
With Google advetising and the extensive Google ads network, you can capture your potential customers’ attention again to remind them that they still have some products in their shopping cart, and encourage them to place the order.
Talk to the advertising expert at Cloud Violet to find out more.
Social Media Marketing
Get social with your customers.
Social media is a personal thing. When people indulge in the content from their social media app, they are happy, relaxed, and more easily talked into.
Think about leveraging the power of Facebook, Instagram, or TikTok and a social influencer? Wish to form a personal relationship with your customers?
Get started with an official social media account that is well organized and regularly operated.
Email Marketing
Be gentle to your customers.
Do you think there is too much advertising out there? Do you feel some marketing campaign is too aggressive? Your customers think so too.
Besides, some people tend to ignore pushy marketing campaigns and prefer content they can choose to read when they want.
Email marketing can keep your customer engaged in a friendly and gentle way.
