Newsletter

AI and Marketing: the Two Sides of the Story | November 2024

AI and Marketing: the Two Sides of the Story | November 2024

Apple has always been a master of creative advertising. However, its ads on Apple Intelligence released from the beginning of the month seems stumbled again, after the failure of iPad Pro ad earlier this year.

Marketing Your Brand in Style | October 2024

As Milan Kundera’s Life is Elsewhere says, real life is elsewhere…life is an endless search for meaning.

Championing Brand Marketing in 2024 Paris Olympics | September 2024 News

Have you been following 2024 Paris Olympics? Which brand appeared in the Olympics caught your eyes?

Marketing in 2024, A Big Year of Sporting Events

Marketing in 2024,  A Big Year of Sporting Events | July 2024 News

How to grab the chance for your brand in 2024, a big year for sports marketing?

aurora borealis

Content is King! But what makes good content? | June 2024 News

High-impression content vs. high-impact content. What do you really need?

competitor tracking dos and dont's

Competitor Tracking Dos and Don’ts | May 2024 News

Competitor tracking is a strategic way that can provide valuable insights, but it’s not without its pitfalls. How many of...

Marketing with AI, good or bad? | April 2024 News

Marketing with AI, good or bad? | April 2024 News

With its potential of continuous learning and development, is marketing with AI next in line? AI is revolutionizing how we...