GUOCHAO: what is it and how does it impact marketing in China?
Key take-away: What is GUOCHAO (国潮)? The background of GUOCHAO is that increasing number of Chinese consumers are actively seeking...
Key take-away: What is GUOCHAO (国潮)? The background of GUOCHAO is that increasing number of Chinese consumers are actively seeking...
Up to September 2021, the fastest growing social network in China was Douyin, also known as TikTok outside of China....
When I am writing this blog, we are approaching the end of the first quarter of 2023. How time flies? ...
In the pre-pandemic time, the Chinese social media app WeChat was the most widely used social app in China and...
China used to be the 2nd largest international market for New Zealand travel industry in the pre-pandemic times. Now as China...
