Market Insights

Competitor tracking in social media marketing

The Strategic Use of Competitor Tracking in Social Media Brand Performance

Competitor tracking is a strategic way that can provide valuable insights into market trends, consumer preferences, and the effectiveness of various content strategies. However, it's not without its pitfalls.

B2B social media content

B2B Social Media Marketing – KPI, Content and Execution

The Key Metrics for B2B Social Media Marketing Despite that many companies are gradually changing to collecting convertible sales leads...

Special-forces style travel

Special-forces style travel – how to make it a great business opportunity?

Key take-away: In recent years, a trend known as “Special Forces-style Travel” is gaining popularity among China’s young generation. Unlike...

Marketing with AI, good or bad? | April 2024 News

Marketing with AI, good or bad? | April 2024 News

With its potential of continuous learning and development, is marketing with AI next in line? AI is revolutionizing how we...

B2b social media marketing

B2B brands are changing their way in social media marketing, but how?

The channel from which customers receive information and make a purchase have been greatly transformed in the last decade, pushing...

social media 3 top changes in 2024

The top 3 social media marketing changes in 2024

What are the major changes in social media marketing in 2024 that are possibly reshaping our marketing practice? 1. The...

Guochao the Chinese Trend

GUOCHAO: what is it and how does it impact marketing in China? 

Key take-away:  What is GUOCHAO (国潮)?  The background of GUOCHAO is that increasing number of Chinese consumers are actively seeking...

Chinese Social Media network Douyin

The Fastest Growing Social App in China – Douyin

Up to September 2021, the fastest growing social network in China was Douyin, also known as TikTok outside of China....

A Chinese Marketing Calendar for Q1 and Q2, 2023

When I am writing this blog, we are approaching the end of the first quarter of 2023. How time flies? ...

The Social Media Landscape of China in 2023

The Social Media Landscape of China in 2023

In the pre-pandemic time, the Chinese social media app WeChat was the most widely used social app in China and...