F1 Chinese Grand Prix, UEFA Euro 2024 in Germany, and Paris 2024 Olympics… The year 2024 will witness a series of phenomenal sporting events worldwide. These events will not only capture the attention of billions of people but also serve as excellent platforms for major brands to showcase their strength and influence.
On domestic and international social media platforms, various videos related to China Travel have become the “secret to gaining fame”
This is Part 2 of our series of article about how to build a successful customer journey with social media marketing KPI mapped to each stage.
High-impression content vs. high-impact content. What do you really need?
Customers in different marketing funnel stage have different characteristics. Therefore, measuring the social media marketing performance in each stage of the marketing funnel accordingly is crucial for driving customers throughout the entire customer journey.
Half the money I spend on advertising is wasted; the trouble is I don’t know which half. John Wanamaker, American...
A good nostalgia marketing campaign may relate to Chinese millennials emotionally, creating the connection to the brand.
Competitor tracking is a strategic way that can provide valuable insights, but it’s not without its pitfalls. How many of...
Competitor tracking is a strategic way that can provide valuable insights into market trends, consumer preferences, and the effectiveness of various content strategies. However, it's not without its pitfalls.
The Key Metrics for B2B Social Media Marketing Despite that many companies are gradually changing to collecting convertible sales leads...
