Market Insights

Championing Brand Marketing in 2024 Paris Olympics | September 2024 News

Have you been following 2024 Paris Olympics? Which brand appeared in the Olympics caught your eyes?

Wukong Black Monkey King Shanxi

Wukong, the black Monkey King, Becomes the Best Cultural Ambassador of Shanxi

Black Myth: Wukong, the game based on a piece of literature known by every Chinese, has become an instant global hit since its release on 19 August 2024, and its popularity continues to grow.

Brand marketing with low budget

What do brands do when their marketing budget is running low?

"Spend money solely for higher ROI” has become the common sense

Marketing in 2024 Paris Olympics: Nike Tweeted What Everyone Wanted to Say

Among all sports brands, Nike’s marketing campaigns in 2024 Paris Olympic stood out. It’s memorable phrase “想带走的巴黎纪念品 只有奖牌” (There’s only...

Chinese brand in Paris

How Tea Brand from China Rode the Trend of Paris Olympics 2024?

Paris Olympics 2024 has clearly created an arena for global brands out of its racing courses and stadium.

Marketing in 2024, A Big Year of Sporting Events

Marketing in 2024,  A Big Year of Sporting Events | July 2024 News

How to grab the chance for your brand in 2024, a big year for sports marketing?

How to grab the chance for your brand in 2024, a big year for Sports Marketing?

F1 Chinese Grand Prix, UEFA Euro 2024 in Germany, and Paris 2024 Olympics… The year 2024 will witness a series of phenomenal sporting events worldwide. These events will not only capture the attention of billions of people but also serve as excellent platforms for major brands to showcase their strength and influence.

China Travel – the secret to gaining online fame

On domestic and international social media platforms, various videos related to China Travel have become the “secret to gaining fame”

Customer Journey Social Media KPI

Building a successful customer journey – Mapping Social Media KPI to Marketing Funnel Stage | Part 2

This is Part 2 of our series of article about how to build a successful customer journey with social media marketing KPI mapped to each stage.

aurora borealis

Content is King! But what makes good content? | June 2024 News

High-impression content vs. high-impact content. What do you really need?