Apple has always been a master of creative advertising. However, its ads on Apple Intelligence released from the beginning of the month seems stumbled again, after the failure of iPad Pro ad earlier this year.
We explore the slowly evolving situations to find the direction and answers for brand marketing in 2025. Welcome to 2025!...
The global advertising market in 2024 is particularly ‘hyped’ – according to a report by the marketing analysis agency WARC,...
As China ushers in the Year of the Snake, international sportswear brands are leveling up their marketing game with campaigns that go beyond simple "Chinese red" apparel.
Ads on AI product has failed again. To promote Apple Intelligence, Apple has been rolling out a series of creative...
In both eastern and western worlds, Baidu and Google have almost occupied the iron throne respectively for over two decades due to their search engines. However, with the rise of generative artificial intelligence (GenAI), the search engine arena has been reignited with competition.
As Milan Kundera’s Life is Elsewhere says, real life is elsewhere…life is an endless search for meaning.
Apparently, gelato shops in China have been inspired by the popular Punk wellness trend. A gelato shop called Zhongyaotang (忠曜堂) launched a series of 'herbal medicinal ice cream.'
In product marketing campaigns, scenarios should always precede product features, and customer's developed desire of the product will eventually influence their purchase decision.
In future, all brands will be lifestyle brands, and all marketing will be lifestyle brands marketing.
