Market Insights

How to Master the Customer Data to Urge Customers to “Buy More”?

How a marketing campaign based on the customer data can help you cross-sell and upsell?

Welcome to 2025, A Year Full of Changes in Marketing | February 2025

Welcome to 2025, A Year Full of Changes in Marketing | February 2025

In the 1970s, the hippie movement swept across America. In the subsequent 1980s, the sense of superiority brought by American...

The Rise of Wellness Economy: 8 Emerging Trends Reshaping the Market in China

In today’s fast-paced modern life, more people are turning their attention to self-caring and healing, seeking a deeper sense of...

The Revelation of Super Bowl 2025: Which Industries are Investing in Advertising?

The Super Bowl, often dubbed the "American Super Bowl," serves as a cultural barometer reflecting economic shifts and industry trends through its high-stakes advertisements.

AI and Marketing: the Two Sides of the Story | November 2024

AI and Marketing: the Two Sides of the Story | November 2024

Apple has always been a master of creative advertising. However, its ads on Apple Intelligence released from the beginning of the month seems stumbled again, after the failure of iPad Pro ad earlier this year.

Brand Marketing in 2025: The Tipping Point of Some Slowly Evolving Situations

We explore the slowly evolving situations to find the direction and answers for brand marketing in 2025. Welcome to 2025!...

The Three Pillars that Formed the Marketing Landscape in 2024

The global advertising market in 2024 is particularly ‘hyped’ – according to a report by the marketing analysis agency WARC,...

Brand Campaign for Year of the Snake Chinese New Year

Marketing for the Year of the Snake: How Global Sports Brands Are Tailoring Their Chinese New Year Campaigns?

As China ushers in the Year of the Snake, international sportswear brands are leveling up their marketing game with campaigns that go beyond simple "Chinese red" apparel.

AI Product Ads

Ads on Apple Intelligence stumbles again – why can’t Apple “think differently” this time?

Ads on AI product has failed again. To promote Apple Intelligence, Apple has been rolling out a series of creative...

Can AI Search Engine Overtake Google in Search Marketing?

In both eastern and western worlds, Baidu and Google have almost occupied the iron throne respectively for over two decades due to their search engines. However, with the rise of generative artificial intelligence (GenAI), the search engine arena has been reignited with competition.