Ads on Apple Intelligence stumbles again – why can’t Apple “think differently” this time?
Ads on AI product has failed again. To promote Apple Intelligence, Apple has been rolling out a series of creative...
Ads on AI product has failed again. To promote Apple Intelligence, Apple has been rolling out a series of creative...
In both eastern and western worlds, Baidu and Google have almost occupied the iron throne respectively for over two decades due to their search engines. However, with the rise of generative artificial intelligence (GenAI), the search engine arena has been reignited with competition.
As Milan Kundera’s Life is Elsewhere says, real life is elsewhere…life is an endless search for meaning.
Apparently, gelato shops in China have been inspired by the popular Punk wellness trend. A gelato shop called Zhongyaotang (忠曜堂) launched a series of 'herbal medicinal ice cream.'
In product marketing campaigns, scenarios should always precede product features, and customer's developed desire of the product will eventually influence their purchase decision.
In future, all brands will be lifestyle brands, and all marketing will be lifestyle brands marketing.
Have you been following 2024 Paris Olympics? Which brand appeared in the Olympics caught your eyes?
Black Myth: Wukong, the game based on a piece of literature known by every Chinese, has become an instant global hit since its release on 19 August 2024, and its popularity continues to grow.
"Spend money solely for higher ROI” has become the common sense
Among all sports brands, Nike’s marketing campaigns in 2024 Paris Olympic stood out. It’s memorable phrase “想带走的巴黎纪念品 只有奖牌” (There’s only...
