Marketing Your Brand in Style | October 2024

As Milan Kundera’s Life is Elsewhere says, real life is elsewhere…life is an endless search for meaning.

People always feel that their current life is not good enough and long for an ideal lifestyle. Sometimes, through the product they use, people are even trying to express their longings for a better life they dream about.

Marketing to Drive Desire

In 1997, when Steve Jobs returned to Apple, he gave a speech to the company.​

He said:”The dairy industry tried for 20 years to convince you that milk was good for you. It’s a lie, but they tried anyway. And the sales were falling. And then they tried ‘Got milk’ and the sales went up. ‘Got milk’ wasn’t even talking about the product. In fact, it focuses on the absence of the product.”

Sales of milk were rocketed due to the Got milk campaign.

#TheCulturalTalk

The Black Monkey: Uproar the Tourism Industry

​Black Myth: Wukong, the game based on a piece of literature known by every Chinese, has become an instant global hit since its release on 19 August 2024, and its popularity continues to grow.

The collision between the AAA game and AAAAA (5A) tourist attractions in China has ignited sparks.