Creating Great Content that Boosts Your Business
Locally relevant and culturally fluent content is the key in your global marketing program, because you need great content to:
- attract, entertain and impress your target audience;
- educate your potential customers and infulence their decision making;
- convert them to be your customers
- and eventually, cultivate a group of customers loyal to your brand
Truly great content does a lot for you.
But before you start to write your first marketing copy, you need to know that although marketing content can take different formats, all of them should tell the same story that is the ultimate objective of your business:
- What does your business do?
- Who do you make your products for?
- What problem does your service provide solution to?
Furthermore, all the stories about your business and brand should talk in the way your customers speak. That helps to form a close relationship between your brand and your customer. And being consistent on the tone and the wording will build a stronger business personality and brand identity for you.
Making Truly Great Content for Your Business
Is being creative enough to make good marketing content? Unfurtonately, our answer is no.
While inspiration and creativity play an important role, our team at Cloud Violet believes that it also takes some project management skill, good time management and systematic method to develop content that works for you.
Video Production
Take advantage of the most powerful format of our era.
Video, long or short, is unquestionably the most attractive and influencing experience that people indulge in.
Its rich media experience helps convey so much information in a relatively short time.
But making a good video requires multiple sets of skills. Concept development, video script, storyboard, shooting… just to name a few. Talk to a video expert like us to find out more.
Creative Design – Web pages, Brochure, Flyer, Poster, Newsletter
Make your brand image consistent everywhere.
No format is too trivial to ignore, if you want to establish a strong brand image.
Constant exposure to the same brand image reinforces impression and recoganition of your brand.
Make sure to cover every touchpoint your potential customers may interact with you today.
Creative Translation and Copy Writing
Master the game of words for you.
Whereas word-for-word translation is considered good enough for many types of documents, i.e. legal agreements or user manuals, it simply does not work well for marketing content.
The true challenge here is to make the translated marketing content beautiful and faithful at the same time, but it is not easily done.
Luckily, our team at Cloud Violet has abundant experience in marketing content development. Contact us to find out whether you need creative translation or copy writing to produce the marketing copy you desire.
