Welcome to 2025, A Year Full of Changes in Marketing | February 2025

In the 1970s, the hippie movement swept across America. In the subsequent 1980s, the sense of superiority brought by American economic development led people to return to “self-awareness”.

It was during this transition period (in the mid-1980s) that Pepsi launched its New Generation campaign, indicating that some slowly evolving situations eventually lead to reshaped brand marketing strategy.

#TheCulturalTalk

Marketing for the Year of the Snake: When Symbolism Meets Marketing Strategy

As China ushers in the Year of the Snake, international sportswear brands are leveling up their marketing game with campaigns that go beyond simple “Chinese red” apparel.