Have you been following 2024 Paris Olympics? Which brand appeared in the Olympics caught your eyes?

With marketing becoming increasingly segmented and personalised today, brand marketing in global sports event like Olympics also changed.

But Nike did stand out among all the brands in 2024 Paris Olympics. How did they do that?

#TheCulturalTalk

Chinese tea in 2024 Paris Olympics

Paris Olympics 2024 has clearly created an arena for brand from China out of its racing courses and stadium.

As the first Olympics after the pandemic, the Paris Olympics did not only bring over 15 million tourists to Paris, but also became an must-won battlefield for Chinese tea brands as they aspire to expand into global market.