Competitor Tracking Dos and Don’ts | May 2024 News

How many of you have been secretly peeking at the neighbour that suddenly bought a Lamborghini? And trying to figure out where they got their money from by observing their daily errands? 🤣

This is one form of Competitor Tracking.

In marketing world, competitor tracking is a strategic way that can provide valuable insights into market trends, consumer preferences, and the effectiveness of various content strategies. However, it’s not without its pitfalls.

Overly relying on competitor tracking can lead to a reactive strategy, where brands are constantly playing catch-up rather than innovating. 

Which KPI are you looking at for B2B social media marketing?

Despite that many companies are gradually changing to collecting convertible sales leads from social media, the most effective metric for measuring B2B social media marketing success remains content views, or impressions. 

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SPECIAL-FORCES STYLE TRAVEL – HOW TO MAKE IT A GREAT BUSINESS OPPORTUNITY?

In recent years, a trend known as “Special Forces-style Travel” is gaining popularity among China’s young generation. Unlike traditional guided tours or self-guided travel, this specific form of travel emphasizes itinerary planning and independence.